![]() A 2014 report from GQ said James made $300 million from LeBron 11 trainer shoes alone.Īnother obvious source of his wealth was NBA, where he remains the highest-paid player with an estimated earnings of $528 million. (NYSE:NKE) as he knew that having Nike on his side would open many new opportunities for him later. (NYSE:NKE) ( a whopping $25 million more), but James, yet again, played a master stroke by going with NIKE, Inc. It’s also important to note that Reebok was offering James more than NIKE, Inc. ![]() After that wealth just kept coming for King James. The $90 million deal spanning seven years gave James $10 million at signing. The biggest headstart for LeBron James obviously came when he signed a deal with NIKE, Inc. (NYSE:NKE) and Reebok when he was entering the league. In addition to Rich Paul, other important people who played a role in important business decisions of James include Maverick Carter, who James made sure had a seat on the table while making deals with giants like NIKE, Inc. Precisely this ability of spotting opportunities before they become ripe is what made James a billionaire at the age of 37.Īnother important strength of LeBron James is his ability to keep the right people on his side while making key decisions in life. Todd Krinsky (from Reebok) looked on in amazement as LeBron left Reebok’s headquarters that evening. Fireman (Reebok CEO) and his team were disappointed. Goodwin reminded LeBron that the game plan was to meet with all three companies before deciding. But this was a preemptive bid, one that was intended to preclude LeBron from talking to adidas AG (OTC:ADDYY) and NIKE, Inc. And Fireman had made a bold move by putting $10 million on the table. Gloria was ready to walk out with the check. ![]() The check in his hand offered an escape from all of that. His mother was unemployed and had to pay for groceries with food stamps. Their subsidized rent was around $22 a month. James did not resist his advisers and declined Rebook’s offer because he knew his actual worth even before he’d entered the league. An 18-year old whose family had hitherto lived on food stamps and debt was offered $100 million but he’s asked to decline the offer. The biggest test for James came when Reebok put their $100 million offer on the table but LeBron James’ advisers still recommended him to decline the offer. ![]() (NYSE:NKE), were trying to woo James, who was just 18 at that time, to sign a deal with them. In his book about LeBron James, Jeff Benedict shares the interesting story of how three major companies, Reebok, adidas AG (OTC: ADDYY) and NIKE, Inc. At the age of 18 James had the foresight, financial wisdom and long-term outlook that is necessary for financial success in life. King James' journey to massive wealth started when he was getting ready to enter the league. Like many other achievements in his life, this one also had a peculiar element to it: no other active NBA player had achieved the billionaire status before. ![]() In June 2022, NBA star LeBron James became a billionaire. To see more such companies, go directly to LeBron James Investment Portfolio: Top 5 Companies. In this article, we will take a look at the LeBron James investment portfolio. ![]()
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